Qualitative Research Methods: Focus Groups, June 2024

The presentation on focus groups serves as a comprehensive guide for students, offering essential information (with references) on organizing and presenting findings from focus group research. Key highlights of the e-book include:

• Definition: Explanation of what focus groups are and their purpose.
• Historical Background: Overview of the development and evolution of focus group research.
• Methodological Foundations: Key principles and methods used in conducting focus groups.
• Use of Focus Groups: Insights into how focus groups are applied in various contexts.
• Challenges and Limitations: Discussion of potential issues and constraints in focus group research.
• Case Studies: Real-life examples illustrating the application of focus groups.
• Process and Observations: Detailed steps and observations for conducting and analyzing focus groups effectively.